How to implement effective commercial prospection?
Preparing
If it is poorly prepared, commercial prospecting leads very quickly to failure and discouragement. Of course, it is necessary to define a commercial strategy and operational objectives beforehand.
Working with professionals
Only a few salespeople feel particularly comfortable just talking about making new contacts. The reason is often that they lack the method to implement prospecting actions but also to measure objectively the effectiveness of their action
Taking time
In prospecting, the results are visible over a longer period of time than the sale to existing customers. Especially when the sales cycle is long.
Be optimistic
Positive thinking is a big part of success. So instead of dwelling on what didn't go as planned, try to focus on what you did accomplish.