This requires exploiting all the digital communication techniques that can help you generate traffic and build customer loyalty. Search engine optimization, display ads, remarketing, commercial links, video marketing, press relations... are all practices that have become essential to all action plans and all modern communication strategies. 

Use remarketing  

Remarketing is an advertising technique that allows you to remarket to someone who already knows about your company or your offer. To proceed, it is imperative to have a website or pages on social networks; having both would be the most productive. In order to identify visitors, using tracking tools gives the possibility of tracking to know if your prospect is hot or cold. A hot lead is one that has already contacted the company or has already purchased your products/services; which is the opposite of a cold lead. Thus taking new initiatives and readjusting marketing is more targeted and effective. 

llustrate with the display ad  
In order to target new customers, using the display ad is the best way to attract attention. It consists in making ads on websites using video elements, images or text that is less and less; in order to market products or services. This can also be used on advertising networks such as Facebook, Instagram, Linkedin, etc... Although few people click on display ads, they can help you reach the largest segment of your target market. Their reach is very wide while being less intrusive and are much less disruptive if they are associated with relevant content.

Tenir un blog est une forme de communication incroyable 
Les articles de blog ont tendance à être plus longs que les publications que l'on peut trouver sur les réseaux sociaux. Vous avez ainsi tout le loisir d'inclure des idées originales, des conseils pratiques, etc.

Blogging is a great way to increase SEO 
Search engines favor sites that regularly publish new content, which is easy to do with a blog. With proper metadata for each post, you allow search engines to find your content. Blogging is also a good way to attract visitors and improve your brand image. Every online store should have a blog to promote its products and provide relevant content to consumers (videos, comparisons, tests...).

Use natural referencing to be visible.
Search engines display results according to their relevance in order to best satisfy Internet users by responding quickly and efficiently to their needs/questions. Thus, building articles or topics on your blog or website must be carefully crafted to meet a specific request. Due to a permanent change of the search engine algorithms, the field is a never ending battle, as your ranking can evolve constantly; therefore being up to date is essential.

  C'est gratuit 
Tenir un blog sur votre site est gratuit. Vous pouvez engager des blogueurs professionnels ou demander à chaque personne de votre entreprise d'apporter sa contribution en rédigeant régulièrement un article.

  Un moyen naturel de développer votre marque 
Un blog est un bon moyen de consolider la stratégie unique de votre marque. Rédigez des posts sur des thèmes liés à votre secteur d'activité et qui concernent vos clients.